Intelligent Experiences
Manifesto
Intelligent Experiences
Manifesto
A guide for innovators, product leaders and designers building next-gen intelligent digital experiences
A guide for innovators, product leaders and designers building next-gen intelligent digital experiences
Part I
Part I
Purpose
Purpose
AI enables us to design and build experiences that behave
more like humans than traditional software. Experiences
that can problem-solve, learn, adapt and interact in ways
that suggest empathy and emotional intelligence.
However, this new capability changes what we build, why,
and how. As such, we are discovering what it means to
build intelligent experiences by building them and helping
others build them.
AI enables us to design and build experiences that behave more like humans than traditional software. Experiences that can problem-solve, learn, adapt and interact in ways that suggest empathy and emotional intelligence.
However, this new capability changes what we build, why, and how. As such, we are discovering what it means to build intelligent experiences by building them and helping others build them.
AI enables us to design and build experiences that behave more like humans than traditional software. Experiences that can problem-solve, learn, adapt and interact in ways that suggest empathy and emotional intelligence.
However, this new capability changes what we build, why, and how. As such, we are discovering what it means to build intelligent experiences by building them and helping others build them.
Part II
Part II
Principles
Principles
01
Thoughtful over habitual use of AI:
Employ AI with intention, not as a default; its power lies in its purposeful application, not its ubiquity.
01
Thoughtful over habitual use of AI:
Employ AI with intention, not as a default; its power lies in its purposeful application, not its ubiquity.
02
Open-ended over constrained interfaces:
Minimise constraints to promote freedom, agency and discovery beyond predefined options and journeys.
02
Open-ended over constrained interfaces:
Minimise constraints to promote freedom, agency and discovery beyond predefined options and journeys.
03
Responsive over predefined capabilities:
Intelligent experiences can problem-solve, adapt and evolve with user needs.
03
Responsive over predefined capabilities:
Intelligent experiences can problem-solve, adapt and evolve with user needs.
04
Dynamic over sequential journeys:
Foster interactions that are natural and intuitive to the individual rather than forcing a one-size-fits-all path.
04
Dynamic over sequential journeys:
Foster interactions that are natural and intuitive to the individual rather than forcing a one-size-fits-all path.
05
Contextualised over standardised interactions:
Intelligent experiences are contextually relevant, adapting to preferences, environment and activity.
05
Contextualised over standardised interactions:
Intelligent experiences are contextually relevant, adapting to preferences, environment and activity.
06
Collaborative over passive engagement:
Intelligent experiences engage with one or more users in dynamic, multi-directional conversations.
06
Collaborative over passive engagement:
Intelligent experiences engage with one or more users in dynamic, multi-directional conversations.
07
Evolutionary over fixed knowledge:
Intelligent experiences learn and continually evolve their capabilities
07
Evolutionary over fixed knowledge:
Intelligent experiences learn and continually evolve their capabilities
07
Evolutionary over fixed knowledge:
Intelligent experiences learn and self-evolve their capabilities continually.
Part III
Part III
Values
Values
🌍
Ethical and responsible behaviour
Ethical and responsible behaviour
🦾
Inclusive and accessible design
🙉
Transparent and explainable decisions
Transparent and explainable decisions
🔒
Secure and trustworthy systems
❤️
Empathetic and relatable interactions
Empathetic and relatable interactions
🦾
Inclusive and accessible design
🔒
Secure and trustworthy systems